I have been anti social-networks for a long time, until my friend Mike convinced me I had to join LinkedIn. I was hoping that would be the only network I joined but then I was convinced I needed to join Facebook so I could get the word out about Unlimited Drinks in Israel. At this point I am promising myself that I will not join another social network. Low and behold I was just asked to join another, called Spock (I haven’t joined yet). LinkedIn has actually been useful in business.
Andy Abramson writes,
They are HUGE time suckers. They are not bad if you have time to spare but I don’t.
One of the best Personal networking types I know, James Body of client Truphone pinged me yesterday on Skype about a reading something on pal and client Alec Saunders’ personal blog about getting an email about Spock, a network I am deeming as Anti-Social and did so the first time I received an invite. Alec received the same reply a few other friends who I know, really know better, have received from me and posted it anonymously on his blog. Body of course had heard or read my views on just how many networks we really need and how many networks we need not join and why from me firsthand on a recent London visit.
Unless every other way we have to communicate has broken, I am not joining another Social Network. Sorry. All these do is generate more and more email.
Now Irwin Lazar of Nemeretes is singing the same tune I am making, me wonder if I should have blogged about what I already have said on Ken Radio’s World Technology Roundup, made reference about at Mobile Monday Madrid or shared with trusted friends in private e-mail. It seems Alec’s second post on the subject confirms my gut reaction.
Do we really need more networks, or do we need to get more from the ones we already have? As Plaxo looks more like LinkedIn, and as LinkedIn tries to keep up with the Facebooks, the whole idea of social networks, to get closer, not farther from people has really started to wane, and we may be seeing something more necessary the OPT ME OUT NOW option that would prevent the impersonal “join my network” emails that are doing nothing but creating the equal of Internet “in box pollution.” In affect the value of the “network” which is really at the core of all these is being burned at the altar by a “get big fast” VC fueled management style these networks all have in common.
Here’s a hint. It’s not how many, it’s who..that matters. Just like blogs. You don’t have to have the biggest audience. It’s whom is in the audience that does, questioning once again if Size Matters.
Exercising your own network, and networking not adding is the muscle these tools bring to establishing relationships. But if all the Social Networks are going to become, then we really will have nothing but a growing list of White Pages competitors……and Yellow Pages wannabees.
I tend to agree with Andy, I am going to work on the networks I am connected to now. Social networks are ok but I don’t personally have the time to spend even another minute working on another profile.

1 response so far ↓
1 patrick // Jan 18, 2008 at 5:13 pm
Jeb,
I can certainly see your point about the idea of belonging to “yet another social network”, however I feel that you may have the wrong idea about what Spock actually is.
Spock is first and foremost a people search that connects you to where other people are on the Web. With Spock you don’t need to be a member to search, however you must be a user to contribute information. By organizing publicly available information across the web, Spock acts more as a launching pad for all the other areas you are on the web. You may want to think of it as Google for people, instead of another Facebook, LinkedIn, etc.
Spock is convenient because it enables people to search by name, email, or tag (a personal piece of information – blind, web developer, Duke Alum, etc). By giving people the ability to claim a search result you can contribute and edit information accordingly. The fact that you are updated about any changes to your own search result creates an environment where you can be as active as you choose.
Spock is great for both professional and personal search. Since its likely that everyone you know is not on Facebook or LinkedIn, we feel that Spock can help you organize and find out more.
While we certainly have social networking features such as Trust Requests, these are aimed at making a search more relevant. With Trust Requests people who mutually accept a Trust Request can share contact information and send messages. Those who you trust are then put in a separate search network so that your connections and theirs can be easily searched. This is great for specific searches such as finding a tennis partner, or a plumber that your friend might know.
If you have any other questions about Spock.com please email me at patrick@corp.spock.com
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