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Truphone as many people know is one of my favorite companies.  They have a great product and good implementation.  They need a little work on their pricing plan but that’s neither here nor there when it comes to todays news.

It was announced today that Truphone purchased Sim4Travel.  They are as far as I can tell a MaxRoam wannabe.  This means for Truphone that they are now in the sim card business which means they are about to hit the big boy league and truly have a service that will work around the world.  I will save another post to rant about TruPhone not getting together with MaxRoam, though it doesn’t make a bit of difference now I guess.

Anyways here is the press release put out by Sim4Travel.

    SIM4TRAVEL HOLDINGS PLC

Truphone acquires the assets of SIM4travel

The Board of SIM4travel are today pleased to announce the sale of its business assets to Truphone. Included
in  the  sale is the transfer of all staff to ensure business continuity and to leverage the full value  of
the assets.

The  transaction  comprises  of  £1.343m  in  cash for outstanding  loans  and  creditors  with  a  further
consideration of £1.3m in Truphone shares.

SIM4travel  Holdings  plc will be retained to develop shareholder value by exploring new  technologies  and
market opportunities.

Truphone  is  a privately-owned UK technology company, founded in 2000 and funded by a mixture  of  private
investment and venture capital. Truphone enables mass market mobile phones to make free and low cost  calls
via the internet.

Paul  Buck,  SIM4travel's Managing Director said: "By integrating the technology, platform and distribution
assets  of  SIM4travel with the resources and technical expertise of Truphone, the directors of  SIM4travel
believe  that  significant  shareholder value can be created. Truphone will be  well  positioned  to  offer
customers new and compelling propositions in low cost, feature-rich global communications."

James  Tagg, Truphone's CEO, said: "This completes Truphone's GSM core network, allowing us to offer global
mobile  operator services. We're already enabling customers to make low-cost Wi-Fi calls and soon we'll  be
able to provide the added convenience of low-cost GSM calls too, all on a single, worldwide, Truphone SIM."

Truphone is the trading name of Software Cellular Network Ltd. (SCN)

[ends]

The Directors of the Issuer accept responsibility for this announcement.

FOR FURTHER INFORMATION PLEASE CONTACT:

Paul Buck, Director
SIM4travel Holdings Plc
Tel: 01895 259876

Nick Michaels
Alfred Henry Corporate Finance Limited
Tel: 020 7251 3762

I want to wish Truphone all the best and good luck.   Just one question, why not work with MaxRoam?????