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My good friend Idan Gafni pinged me earlier today to let me know some good news.  His firm Ugunduzi was one of the key factor in launching Israels first IVVR based portal and its biggest private portal on channel 10s’ internet department called nana10.

Here is a quote from the article I read at TalkingMobile

IVVR (Interactive Voice and Video Response) is the technology that enables to deliver interactive video and services over a 3G video call.
The interaction (navigation) is done using the digits of the phone (DTMF).
The technology offers a solid business model (regular or premium charges on the call) with ease of use and requires no data connectivity (based on a call and not on internet browsing).
Because the IVVR services are based on a video call, the playing of videos is immediate (no buffering) and the video can be interactive (where in the mobile internet the playing is done in a dedicated player that allows no interaction with the video).

This is great news for everyone involved in the project.  I want to wish Idan, Tzvi from DSPV (we met earlier this year and I did this interview) and their cohorts the best of luck.